In 2006 my wife and I went on safari in Kenya. I took thousands of photos, mostly of animals. I did a pretty good job, too. They're not going to appear in National Geographic, but I was pretty happy with them and I'm pretty picky. When I got home from Africa, I hit a photographic wall. Nothing seemed interesting anymore because I felt I couldn't top what I had done before. I'd peaked two years into my life as an amateur photographer. So I stopped taking photos.
Then about two weeks ago, my wife asked me about buying an iPhone app called Hipstamatic, which she had seen a few of her friends use. She got it and took a few photos. Then I installed it on my phone. I got hooked.
Hipstamatic is cool for a few reasons. It looks and feels kinda like a camera, which is fun. It makes you choose how your photo will look before you take the photo, like with a film camera. Different lenses, flashes and films produce different effects. The alternative -- endlessly tweaking a photo in Photoshop, applying filter after filter -- sucks the joy out of the photo. I love the simplicity that Hipstamatic provides in this regard.